These days brands are trying to be different from their competitors more than ever! In the last decade it’s become one of their main essentials, to come up with so called out-of-the-box-ideas. That way their trying to convince consumers to be WOWed by their creativeness and their sense for new inventions, in both their collections and their promotions. The complete luxury sector has always fascinated me immensely and for that reason I decided to graduate within that same industry. Therefore I’m always interested in whenever a brand comes up with one of their new ideas, to win over our fashionable harts. Especially when it comes to mixing their collections with some kind of brilliant lifestyle section, like for example videos.
Hence I wanted to show you guys Hugo Boss’ Shanghai Affairs…A short tripartite video story of which the final part will be revealed tomorrow at 15:15 during the Boss Mens & Womenswear Collection Runway for winter ’13, being held in the Power Station of Art in Shanghai! Moreover you’ll be able to follow their models on the catwalk via a live stream (here) and in addition you have the chance of immediately buying your favourite items online! So enjoy and let me know if you see something you’d like to add to your closet!