Last week one of Europe’s largest lingerie brands, Hunkemöller, opened their biggest flagship store yet. The store, which is located at the Meir in Antwerp, is 500m², it contains several specialized areas, such as a Sexy Shapes Bra Bar, but the coolest thing about the store is their VIP fitting room. This private chamber which you’ll recognize by two pink folding doors, has an own bell if you need to ring someone to help you, a mirror with dynamic lighting and a presence detector. Thanks to a specific touch screen you can change the lighting into 4 different mood settings such as a romantic scenery for sexy lingerie or a summery feeling to try on swimwear. I just want to say … FINALLY! I’ve been craving for shops like these for so long and it’s totally cool for Hunkemöller to follow the trend of offering their customers a true shopping experience! So well done and thank you!