Last week I attended the launch of Birchbox in Belgium! Birchbox is an online brand, which sells monthly boxes filled with beauty and interior products based on a personal character check. For example when you subscribe yourself to their concept packets, you’ll be asked some question likes; ‘What’s the colour of your hair?’, ‘What type of skin do you have?’ … Based on the answers you give during that questionnaire, you’ll receive a personal package each month. These deliveries contain certain travel sized items for you to try. If you like some of the products you’ve received, you can order them on Birchbox.be in larger containers.
Especially for the holiday season, tell be launching the 'Prêt-à-craquer-party' which was inspired by Christmas crackers and which will each contain their own small travel sized product for your guests to enjoy. In short it will be the perfect surprise to receive or to give away. What are your favourite beauty products and what do you think about this concept?
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